AI Insights · Timothy · April 2023
Top 5 Film & Television Apps in Turkey for Q1 2023
Analyzing the performance of the top 5 film & television applications on a unified platform in Turkey during Q1 2023, including their trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 film and television applications in Turkey showcased diverse performance trends across downloads, revenue, and active users. Here’s a detailed look at how these apps fared during this period, based on data from Sensor Tower.
Disney+ started the quarter with strong weekly downloads around 221K, which gradually decreased to about 81K by the end of March. The app's weekly revenue peaked at approximately $198K in mid-January, before experiencing fluctuations and ending the quarter at around $117K. Weekly active users for Disney+ remained relatively stable, fluctuating between 878K and 1.05M throughout the quarter.
Netflix exhibited a consistent performance in weekly downloads, starting at 83K and peaking at 136K in late January, then stabilizing around 97K by the end of March. Revenue saw minor fluctuations with a peak at nearly $18K in late February, before settling at about $10.7K in the last week of March. The app maintained a strong base of weekly active users, ranging from 2.9M to 3.7M throughout the quarter.
TOD Türkiye experienced a significant rise in weekly downloads, notably spiking to 350K in late February. Revenue also saw peaks and troughs, reaching a high of $63K in early January and ending the quarter at around $48K. Active users for TOD Türkiye increased significantly from 177K in late February to 483K in early March, before slightly declining to 335K by the end of the quarter.
BluTV showed steady growth in weekly downloads, starting at 40K and reaching 55K by the end of March. Revenue remained relatively stable, peaking at around $11K in the first week of January and ending the quarter at approximately $6.6K. The app’s weekly active users ranged from 280K to 336K, showing consistent engagement throughout the quarter.
Amazon Prime Video had a steady download rate, starting at 47K and peaking at 67K in late January, before stabilizing around 53K by the end of March. Revenue for Amazon Prime Video remained low but stable, fluctuating slightly and ending the quarter at around $55. Weekly active users showed minor fluctuations, ranging from 113K to 129K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
